Cookie and Tracking Technologies Notice

1. WHAT COOKIES ARE

Cookies are small text files stored on a user's device when visiting puf.com.ua (the "Site"). They help the Site work correctly, remember settings and analyze how users interact with the Site. Cookies are not used to directly identify a user.

2. WHAT COOKIES WE USE

Technical or necessary cookies ensure basic Site and form operation. Without them, the Site may not work correctly.

Functional cookies remember user settings and improve usability.

Analytics cookies help us understand how users interact with the Site so we can improve it.

Advertising and marketing cookies help evaluate advertising campaign effectiveness.

By duration, cookies may be session cookies, which last until the browser is closed, or persistent cookies, which remain until their expiry or deletion by the user.

3. THIRD-PARTY SERVICES

For analytics and advertising effectiveness measurement, the Site uses third-party tools that may set their own cookies and receive technical data such as IP address, device type and Site actions. Data may be transferred to those services' servers, including outside Ukraine.

Such services include Google Analytics 4 for web analytics, Microsoft Clarity for behavior analytics, Meta Pixel and Meta Conversions API for advertising measurement, and Google Tag Manager for tag management.

These services have their own privacy policies governing data processing on their side. The Company does not control processing by those services after data transfer. The list of third-party services may change depending on Site functionality and is defined by the technologies actually used on the Site.

4. HOW TO MANAGE COOKIES

Users may restrict or block cookies in browser settings and may clear saved cookies. Restricting cookies may affect full operation of some Site functions.

Where the Site has a cookie consent banner, users may configure non-technical cookies, including analytics and advertising cookies, during their first visit.

5. CHANGES

The Company may change this Notice at any time. A new version takes effect when published on the Site, unless the Notice states otherwise.

PERSHA UNIVERSALNA FIRMA LLC
EDRPOU code: 37815546

14033, Chernihiv region, Chernihiv, Striletska Street, building 90, premises 029

E-mail: info@p-u-f.com